Center Parcs picks Red after eight years with Halpern
18 May 2012 | by Hannah Crown
in Bedfordshire at a cost of 250m. PR manager Simon Kay said: 'It was a question of timing, and absolutely ...
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Jobs | Agency Showcase | Ad creativeRyanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m...The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International ... . It achieved a record post-tax profit figure of 502.6m ( 404.1m) after an exceptional cost of 57.8m ( 46.4m ... , while predicting the airline's fuel bill would rise by 320m ( 257m), with most of the increase "skewed ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
customers. The other major initiative was that we spent over $120m ( 76m) renovating Sheraton Club ...
TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
The agency triumphed after a three-way shoot-out led by TBWA\London against M C Saatchi and Y R in a process overseen by AAR. The review began in January and was co-ordinated from Four Seasons hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global ...
Travel agency The Saltmarsh Partnership in liquidation
16 May 2012 | by John Owens
of PR at Hills Balfour and worked at The Saltmarsh Partnership for seven years. She said: I m saddned ...
Virgin Atlantic Airways hires Fay Burgin as head of PR
15 May 2012 | by Sara Luker
remit of publicising the airline s 100m product investment programme. Burgin said: I'm looking ...
VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend...spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... period, but reduced it from 153m to 112m despite an 87% increase in fuel costs. The airline ... . It peaked in 2008 with 45.5m holidays taken abroad by UK residents, but by 2011 that had fallen to 36.3m ...
Tourism minister defends VisitEngland campaign against industry biteback
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event....The 5m 'Holidays at home are great' campaign launched in March this year featured British celebrities Stephen Fry, Rupert Grint, Julie Walters and Michelle Dockery to encourage UK consumers to holiday ... spend as a nation between 100m and 150m, partly through taxpayer money and partly through industry ...
TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal
08 May 2012 | by Loulla-Mae Eleftheriou-Smith
TUI Travel, the tour operator behind the Thomson and First Choice brands, has reported £367m pre...TUI Travel reported pre-tax losses of 367m for the six months to 31 March, showing little change from its reported 364m pre-tax losses for the same period last year. But TUI said a strong performance was delivered by the UK, with a 48m improvement in first-half underlying operating loss. TUI ...
