Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.
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Jobs | Agency Showcase | Ad creativeSorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative...to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ... mistake I'm going to admit publicly. We funded the deal with half debt and half preferred equity. "I'm ... Ogilvy is worth a fortune. It's not worth 835m, it's worth far more than that." Follow Arif Durrani ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
, the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ... , the brand manager's job remains remarkably similar to that outlined by McElroy in 1931. 'I'm surprised how ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto the 1m account after pitching against GolinHarris, Mischief, and 3 Monkeys. Splendid will now act as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business.
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
Four weeks shy of the fifth anniversary of their resignation from Rainey Kelly Campbell Roalfe/Y&R, James Murphy, Ben Priest and David Golding this week found themselves celebrating the sale of their agency to Omnicom, after its chief executive, John Wren, provided his seal of approval.
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
to chair the 2012 Big Awards. I'm looking forward to hearing the views of some of the very best creatives ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
Kerr's title is unconfirmed but she is expected to act as the managing director of Team News, which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She will report to WPP's director of strategy and the chief executive of WPP Digtal, Mark Read. Team News will act ...
