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CAREERS: Comment - Enjoy what you do and search for inspiration

: pounds 8m). Was the draw of direct marketing inevitable? All I can say is that I followed ...

MEDIA: COMEDY REVIEW: AN EXPERT’S VIEW

There wasn t a great deal to smile about in Comedy Review, M. T. Doran writes...There wasn t a great deal to smile about in Comedy Review, M. T. Doran writes I don ... . At this stage I nearly gave up. But I m glad I didn t, for lurking within the pages are a couple of real gems ... and slashed the cover price, this could be a useful title for comedy fans and advertisers alike. M. T ...

Children's advertising code: summary of submissions received

by Dr. Ruth-Blandina M. Quinn, Research Officer. ...

Cannes Perspectives: Gather around the musical bonfire

M Jackson is the chief executive of Cord Worldwide and a co-author of Hit Brands back ...

Children's Advertising Code: review of adult submissions received

This marked the second stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 2 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 9 October 2003, the Broadcasting Commission ...

Children's Advertising Code: review of adult submissions received

This marked the third stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 3 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 19 April 2004, the Broadcasting Commission ...

Cybermarketing

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. By Pauline Bickerton and Mathew Bickerton, Formerly Directors of Marketing Net, Net...

Advertising And Promotion: An Integrated Marketing Communications Approach

Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.

MEDIA: Virgin boosts retail tie-ups

Virgin Radio has appointed its deputy sales director to the new position of head of commercial marketing. Louise Webb will be in charge of developing the Virgin Radio identity into brand extensions, point-of-sale product recommendations by the station and new-media opportunities.

MEDIA CHOICE: FT ’SHARE SQUARE’

In the history of newspaper design the Financial Times share page will never win awards for innovation but then it has never had to try hard to get the reader s attention. The wallpaper of small print is for a special breed of consumer - principally investors - who need the information. Given that...

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