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Kraft sniffs out an experiential marketing platform in 'People'

16 Nov 2006 | by Lisa LaMotta

are not a new idea in the world of magazines, as most consumer publications offer tabs that can be ...

White House anti-drug office embraces YouTube opportunities

26 Sep 2006 | by Ted McKenna

sit-downs with editorial boards at entertainment magazines to encourage them to portray drug use in a more ...

Barr eyes Plan B launch

29 Aug 2006 | by Lisa LaMotta

also advertise in those magazines and on Web sites. The educational campaigns will focus on raising ...

Bally Total Fitness e-book prompts boost in traffic

12 Jun 2006 | by Erica Iacono

long-lead magazines. Cohen says the e-book will be one of the anchors of the company's PR effort for 2006 ...

Interview: Henry Copeland

23 May 2006

, but it wasn’t clear what you were going to do with it. Maybe you would do books, magazines, or ...

Localizing VNRs, approaching top-market radio, and more

15 May 2006 | by Lisa LaMotta

advertorials in magazines all the time," Balintfy adds. "In radio, depending on the content of your message ...

Gay-rights advocates harp on Chrysler ad campaign

06 Apr 2006 | by Michael Bush

automaker's support for gay issues. Ford pulled its advertising from gay- and lesbian-themed magazines ...

P&G's Crest enters anti-aging market

19 Jan 2006 | by Michael Bush

satellite media tours, ANRs, and in-studio interviews. There will also be outreach to consumer magazines ...

Getting personal

16 Jan 2006 | by Michael Bush

in magazines, online, and on the radio. "Response from consumers was also good," she adds. "Men ...

Boycotts of GLBT marketing don't deter diversity efforts

09 Jan 2006 | by Keith O'Brien

CEI, because it advertises in gay magazines. Then, in December, Ford announced it was withdrawing ...

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