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Influencer outlets thrive on cutting edge

24 Sep 2007 | by David Ward

Nowhere is that more apparent than in the continuing success of niche influencer magazines like ...

'Business 2.0' folds despite last-minute efforts

05 Sep 2007 | by Hamilton Nolan

2.0 to join Time Inc., which saw its business operations placed in the same basket as magazines like ...

Hearst rolls out new mobile sites

21 Aug 2007 | by Hamilton Nolan

NEW YORK: Hearst Magazines Digital Media, the online branch of the publisher's magazine empire, is...an extension of the print and online magazines. All of Hearst s mobile sites are linked to the main ...

Safety angle puts backpack solidly in front of the media

16 Aug 2007 | by Alexandra Bruell

from a purely organic Internet marketing approach to print advertising. We ll target magazines in our ...

Second issue pivotal for 'Portfolio's' future

15 Aug 2007 | by Aarti Shah

communications for Conde Nast Business Media, says newspapers are struggling more than magazines and that ...

Papers hope glossies reflect well on them

19 Jun 2007 | by Hamilton Nolan

Once upon a time, glossy magazines that came enclosed in weekend newspapers fell either into the...Journal are in the process of developing glossy magazines that will be distributed in the papers ...

Volkswagen offers adventure in Touareg campaign

15 Jun 2007 | by Michael Bush

magazines, Keyes said. We re trying to focus on the web-based and weekly publications because they can get ...

Influencers instrumental in 'Guitar Hero II' launch

05 Jun 2007 | by Randi Schmelzer

relations: outreach to alt weeklies, entertainment trade publications, music magazines, men s/lifestyle ...

Events can be key to a dazzling debut

28 May 2007 | by Erica Iacono

the event can be planned closer to actual product launch; to target long-lead magazines, the launch ...

Soft & Dri unveils first PR effort in three years

29 Mar 2007 | by Michael Bush

relationships with beauty editors at a variety of magazines, to build up brand awareness. The PR team will ...

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