Barr eyes Plan B launch
29 Aug 2006 | by Lisa LaMotta
also advertise in those magazines and on Web sites. The educational campaigns will focus on raising ...
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Jobs | Agency Showcase | Ad creativeAnimal Planet kicks off nonprofit advocacy push
19 Oct 2006 | by Randi Schmelzer
, the network's AOR, pitched national consumer and entertainment magazines and TV outlets for the launch ...
Bally Total Fitness e-book prompts boost in traffic
12 Jun 2006 | by Erica Iacono
long-lead magazines. Cohen says the e-book will be one of the anchors of the company's PR effort for 2006 ...
Legacy's Truth finds receptive audience
12 Jun 2006 | by Beth Herskovits
plans to pitch teen magazines on the gear that will be given out during the events. The idea is to get ...
Women's health makes strides with government, PR backing
15 May 2006 | by Lisa LaMotta
newspapers and magazines, as well as a spot on CBS' The Early Show for the third year in a row. ...
Interview: Sana Butler
27 Feb 2006
original: All of her story ideas end up being picked up by other magazines a month later. PRWeek: How ...
Ford reverses ad strategy amid pressure from gay groups
16 Dec 2005 | by Erica Iacono
Jaguar and Land Rover brands from gay and lesbian themed magazines.
Mars taps WS to promote brand's health benefits
07 Nov 2005 | by Edgar Sandoval
trade magazines. "It could be promoted to adults and children," Rothman said. "Adults want to be ...
Sunkist feeds into kids' desire to aid the less fortunate
03 Oct 2005 | by Alex Garinger
covering that." Tactics The program was pre-promoted in parenting magazines and in the kids pages ...
Community Outreach: US tour pumps life into American Red Cross blood drive
10 May 2004 | by Jen Adams
. Ads were placed in magazines targeted toward younger ethnic populations, such as Latina and Essence ...
