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Consumers researching purchase decisions on own, Penn, Schoen study finds

15 Jan 2009 | by Frank Washkuch

news they receive from TV, major newspapers, magazines, and broadcast radio. More than nine in 10 (92 ...

George Foreman's brand moves online

23 Jul 2008 | by Nicole Zerillo

reached out to long-lede lifestyle magazines and bloggers before that. Additionally, contestants promoted ...

Sears launches new effort to boost image, low sales

13 Mar 2008 | by Frank Washkuch

partnership with Hearst to distribute a 32-page, promotional magazine to 7 million people through 13 magazines ...

Campaigns with style

11 Feb 2008 | by Irene Chang

Vogue, Cosmo Girl, and Seventeen magazines, as well as in-store communications. While social ...

DC proximity lends clout to Baltimore

29 Oct 2007 | by David Ward

also plenty of local lifestyle reads, ranging from Baltimore and Chesapeake Bay magazines to the ...

Serta launches Counting Sheep for the Cure essay contest

23 Oct 2007 | by Ted McKenna

magazines, key industry and furniture trade publications, health Web sites, and blogs. In addition, the ...

Tips for online placement, b-to-b marketing aid, more

22 Oct 2007 | by Irene Chang

As magazines enhance the broadband content on their Web sites, a publicity channel worth exploring ...

Interview: Clare McHugh

15 Oct 2007 | by Irene Chang

magazine is denser and quicker than a lot of other magazines in this arena. We don t do long form ...

Cornerstone's James helps clients think young

15 Oct 2007 | by Hamilton Nolan

So Ed James is poised in a pretty precipitous niche of the PR industry: music, magazines, music ...

Magazine-driven gatherings make fitness a day in the park

10 Oct 2007 | by Irene Chang

Health and fitness magazines are ramping up their sponsor-based events, which are rising steadily

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