USB touts its soy-based substitutes for trans fat
14 Aug 2007 | by Marc Longpre
. Tactics The team approached trade magazines to pitch stories on the soy-based alternatives, promoted ...
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Search results for "Magazines"
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Jobs | Agency Showcase | Ad creativeFood bloggers growing as valuable, influential resource
06 Sep 2007 | by Michael Bush
women s and health magazines are no longer the sole source of information on dieting and recipes for ...
Media Roundup: Media gets sweet on covering candy
12 Apr 2004 | by David Ward
publications all the way to bridal magazines with the idea of candy as a great gift for wedding attendees ...
CAMPAIGNS: Mint maker courts magazines, stores with media rollout
19 Jan 2004 | by Sherri Deatherage Green
consumer magazines, and seeking TV airtime. "The landscape will look totally different for him this time ...
CORPORATE CASE STUDY: Trinchero grows its stature by pouring effort into PR
27 Oct 2003 | by Andrew Gordon
Enthusiast . We probably aren't going to send white zinfandel to those magazines for a tasting. We also look ...
CAMPAIGNS: Soy milk heads to Hollywood to help shed yucky image
24 Feb 2003 | by MELANIE SHORTMAN
products were conveyed in several magazines and newspapers running recipes for soy and tofu dishes. But ...
CORPORATE CASE STUDY: Molson's PR formula has a distinctly local flavor
24 Feb 2003 | by ERIC ARNOLD
its audience. "People here read the same magazines that are popular in the US, and TV is the same ...
Vodka distiller hires PR firm for US boost
03 Feb 2003 | by KIMBERLY KRAUTTER
agency is currently planning media relations targeting top men's and women's lifestyle magazines, as well ...
MARKET FOCUS: 'God bless Coke'
29 Jul 2002 | by PAUL CORDASCO
magazines have already published more articles on corporate governance than in any other month in the past ...
MARKET FOCUS FOOD & BEVERAGE: Food forethought - A tough economy and tighter news cycle has food companies thinking up new PR angles - from comfort to colors to concerts - to gain media and public interest
06 May 2002 | by JOHN N. FRANK
newspapers and food-oriented magazines devote to food and beverages hasn't been changed a great deal by ...
