Kraft sniffs out an experiential marketing platform in 'People'
16 Nov 2006 | by Lisa LaMotta
are not a new idea in the world of magazines, as most consumer publications offer tabs that can be ...
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Jobs | Agency Showcase | Ad creativeUSB touts its soy-based substitutes for trans fat
14 Aug 2007 | by Marc Longpre
. Tactics The team approached trade magazines to pitch stories on the soy-based alternatives, promoted ...
Baileys Irish Cream serves up new flavors for dessert
13 Nov 2006 | by Lisa LaMotta
sections of magazines and newspapers. ATC worked with Jennifer Day, spokesperson at Gourmet 's Cooking ...
General Mills efforts eye multicultural audiences
22 Aug 2006 | by Michael Bush
'. Smith will be featured in a series of radio ads and mini magazines inserted in Essence magazine ...
Trends trump taste in specialty foods
10 Aug 2006 | by David Ward
with women's magazines, and I just got into Successful Meetings on how these chocolates are great as ...
Phillips adds flavor to whiskey
17 Apr 2006 | by Beth Herskovits
galas. The PR team reached out to fashion magazines, spirits trade titles, and major dailies ...
Bliss ramps up Socko marketing
23 Mar 2006 | by Michael Bush
, men's and women's lifestyle magazines, and others such as US Weekly and People ." Keller said ...
Effort aims to increase national taste for Washington wines
09 Feb 2006 | by Andrew Gordon
national campaign in a "clean" test market. TOOLS: The WWC ran ads in magazines, newspapers, radio ...
Confectioners bump up PR brand-building efforts
01 Feb 2006 | by Michael Bush
Christmas. "We'll have a big focus on dailies and consumer magazines," Martin said. "We're going to ...
Brach’s Confections selects Blue Current
25 Jan 2006 | by Michael Bush
consumer magazines," Martin said. "We're going to position the product as something that kids and their ...
