Kids NPD hit by ad rules
23 Feb 2011
for a category that has struggled of late to bring new products to market. Data from Mintel shows ...
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Jobs | Agency Showcase | Ad creativeSainsbury's enters brand pricing war
10 Oct 2011 | by Matthew Chapman
branded goods cost less at Asda or Tesco. Price data supplied by market data firm Brand View instantly ...
M&S launches on mobile web
12 May 2010 | by Joe Thomas
thousands of customers are already shopping with us on their mobile phones and market data is telling us ...
Innocent breaks TV campaign for children's range
24 Aug 2009 | by Joe Thomas
market data, in the 52 weeks to 13 June the Kids range was worth 26% of the innocent business, with 23.8 ...
Mark Ritson on Branding: Small is beautiful
16 Jun 2009 | by Mark Ritson
brands such as Clinique, M.A.C. and Cr me de la Mer. His big message? Smallness. Est e Lauder's market ...
Mark Ritson on Branding: Socrates vs Descartes
19 May 2009 | by Mark Ritson
Descartes) and use as much market data as possible to guide our decisions. Websites such as Google rarely ...
