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Case Study: IDM student awards - Class of 2004

28 Sep 2004 | by Melanie May

. For the purposes of this challenge, it used recent market data from Mintel and Keynotes to establish ...

In Depth Grey market: Grappling with the grey market - You don't lump a toddler with a teen for a campaign, so beware of the differences of the over-50s

29 Jan 2001 | by ELIZABETH CARLING

as a single shade; to lump every consumer over 50 into one market. Data expert and relationship ...

 

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