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Mark Ritson on Branding: Small is beautiful

brands such as Clinique, M.A.C. and Cr me de la Mer. His big message? Smallness. Est e Lauder's market ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

because of the market data we were providing - and it moved to a push-pull strategy, with Bass ...

 

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