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PRWeek Awards 2011: Business Marketing Communications

Solar power is still a relatively new idea in the UK, and most people look at the weather and automatically assume that wind power is the only realistic source of renewable energy in the UK.

PRWeek Awards 2011: Consumer Marketing Communications (annual fees £100k+)

Shopping channel QVC broadcasts to more than 23 million homes in the UK. But even though more than a quarter of householders shop with the channel, brand perception has been mostly negative, with potential customers saying they were turned off by QVC's 'buy high, sell low' strategy. Although it has...

PRWeek Awards 2011: Consumer Marketing Communications (annual fees less than £100k)

The Royal British Legion is the charity that runs the Poppy Appeal and manages the national two-minute silence for Remembrance Sunday. Despite its dedication to appealing to the nation as a whole, it decided it needed to reach out to a younger audience.

BrandMAX: Marketing communications should be 'bold, contagious and playful'

Marketers should be looking to devise "bold, contiguous and playful" social ideas which consumers want to share, remix and "make their own", according to Mel Exon, managing partner of BBH and BBH Labs

E.ON replaces head of marketing communications

Utilities firm E.ON has hired Daren Carter to replace incumbent head of marketing communications...before being installed as head of marketing communications earlier in the year. E.ON marketing ...

Marketing Society Awards for Excellence 2011: Marketing communications

for Marketing communications: Arla Foods, Anchor Squirty Cream; John Lewis, Never knowingly undersold ...

The Communication Group brings in James Allen as MD of marketing communications

The Communication Group has appointed McCluskey International's James Allen as MD of its marketing communication practice.

Npower seeks single marketing communications agency

LONDON - Npower is to consolidate all its marketing communications into a single agency.

Sony Ericsson appoints global marketing communications manager

LONDON - Sony Ericsson has appointed James Young as its senior marcomms manager for global marketing.

Direct brief: McArthur Glen hires Clear Marketing Communications

McArthur Glen, the designer shopping centre group, has hired Clear Marketing Communications to

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