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CRITIQUE - Why you should ask Santa for Steve Harrison's book on creativity

direct mail, you'll know that 90 per cent of marketing communications are self-indulgent, vague, dull ...

FEATURE - Direct Marketing: charting the route to integration

that marketing communications agencies are morphing into integrated shops. 'The fate of the advertising ...

IDM graduate wins top student award for second year running

MARKETING COMMUNICATIONS Headline sponsor - Oracle Oracle award presented to Top Student : Kim Wood Dip ...

The Marketing Society suggests 'Green code' for marketers

, reduce, recycle, respect and reward - in all marketing communications.

MCCA hires Julie Constable to beef up its agency selection service

LONDON - The Marketing Communications Consultants Association (MCCA) has hired former Agency

COMMENT - McDonalds, Apple, Coca-Cola, IBM: try telling these giants about the shortcomings of global campaigns

America. And they tend to manage their operations from America. So when it comes to marketing ...

EDF Energy joins with age charity for DM campaign

safe, warm and well". John Denyer, Marketing Communications Manager at EDF Energy, said the campaign ...

Arthritis Research Campaign apppoints BEC London to its DM account

Dutton, director of marketing communications at arc, said the charity was "very impressed with the ...

MoneyGram hires TMW to launch European rewards programme

," said Saara Day, marketing communications manager at MoneyGram. "The strong creative reflects the ...

Twitter, a microsite and Facebook help launch Volkswagen lifestyle vehicles

microsite to give viewers an inside look at the benefits of the vans. Mark Hopkins, marketing ...

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