Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
marketing and integrated marketing communications. Heather Westgate, chief executive of direct agency TDA ...
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The Week
17 Feb 2012
. Acceleris Marketing Communications has appointed Sean Lippell as a non-executive director. He retired as a ...
The history of advertising in quite a few objects
16 Feb 2012
planning hasn't only been taken up by agencies globally, but has moved into other marketing communications ...
Think BR: Social media matters
14 Feb 2012 | by Philip Hughes
. Take the example of an alcohol brand. According to the CAP Code, marketing communications for alcohol ...
Brand Health Check: Fitness First
09 Feb 2012 | by Matthew Chapman
postponed, and brand values are allowed to drift without thematic marketing communications. The brand ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
Sky marketer Hannah House as its new head of marketing communications. House joins RSA from her role ...
Are agencies being screwed on fees?
02 Feb 2012
that clients have been doing a lot more of their day-to-day marketing communications in-house. "You ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
Source Marketing Communications were chosen to promote a new offer in cable trunking....: Source Marketing Communications Timescale: April-September 2011 Budget: 7,500 Legrand hired Source ...
Yahoo aims for stability with high-level reshuffle
31 Jan 2012 | by Sarah Shearman
director and head of marketing for the region. Bridge will be in charge of all marketing communications ...
