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The spirit of generosity

22 Oct 2007 | by Tonya Garcia

their hearts, says Drew McGowan, group manager of marketing communications for The Clorox Company. We ...

Radi education push touts PressureWire to doctors

10 Aug 2007 | by Marc Longpre

marketing communications for the Swedish company and will begin its education campaign with the TCT 2007 ...

Leukemia & Lymphoma Society retains DKC

16 Jul 2007 | by Marc Longpre

Nancy Klein, SVP of marketing communications for the society, said the agency will immediately ...

Healthcare pros must grasp science of both industries

11 Jun 2007 | by Michael Bush

marketing communications and the scope of media relations activity and how the media works, she explains ...

Preparing for a new world of marketing

11 Jun 2007 | by Michael Bush

worldwide marketing communications at Delta, says rather than just talk at customers, the goal now is to ...

Relationships that deliver results

14 May 2007 | by Randi Schmelzer with profiles by Tanya Lewis

%); Marketing communications (34%) Top-scoring attributes against average: Provides strategy for and access ...

BlueCross coaches teen athletes on drug dangers

11 Apr 2007 | by Michael Bush

Gina Bever, BlueCross marketing communications consultant. Tactics The team utilized such tools as ...

Here Networks put awareness push behind Ribbon of Hope airing

31 Jan 2007 | by Randi Schmelzer

LA-based Chasen Co. to reach three diverse audiences, said Stephen Macias, SVP corporate and marketing ...

ALF stresses 'how' in new antismoking push

26 Oct 2006 | by Lisa LaMotta

," said Joseph Martyak, EVP of marketing communications and public policy for the ALF. "EX is not about ...

Bloomberg goes into his own pocket for anti-smoking push

17 Aug 2006 | by Lisa LaMotta

, and it's much needed in the fight against the tobacco industry," says Joseph Martyak, EVP of marketing ...

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