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Dell to form agency with WPP

marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4.5...marketing communications function under one profit and loss statement. WPP and Dell will create one agency ...

To retain long-term clients, avoid complacency

, to more of a marketing communications client-agency relationship." Jay Amestoy, VP of public and ...

The PR industry from the outside

an advertising or marketing communications side," he notes. The increasing role of technology in ...

 

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