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NBA gets serious about cracking UK

, marketing communications EMEA, at the NBA, about winning over British fans. How is the NBA perceived in ...

The changing face of music tie-ups

Klein, vice-president, Smirnoff global marketing, communications and digital at Diageo, digital music ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

brief As chief marketing officer, Snare's remit covers consumer and commercial marketing ...

Think BR: Keeping your head above water

this incoming change is simple. The marketing communications of today will not be fit for purpose in ...

Think BR: Promoting the UK as a global hub of creativity

and cutting edge marketing communications. And let s face it; it s not every day that our country ...

The Advocates - Parslow planning to electrify the UK car market

will be electric. "Our marketing communications has got a big job to step up to," Parslow declares ...

What can the merging of TV and online bring?

their strategy. The best marketing communications will keep up with today's reality and get the best out ...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

My secret weapon is about taking personal risks, leading by example and rewarding innovation in the team.

Ford launches pan-European 'social influencer' campaign

. Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

UK marketing communications seriously. Both the AA, IPA and a raft of media owners now sit on the ...

 

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