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BBC marketing chief quits for DFS

Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief...Normoyle is a former director of marketing at Motorola and has been director of marketing at the ...

Drinks body launches campaign for responsible alcohol marketing

responsible marketing practices for alcoholic drinks.

Coke Zero introduces 'taste the possibilities' pan-Euro push

Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste

Skyn condom brand takes testimonial approach

global marketing campaign kicking off in the UK this week....product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing in ...

Think BR: Brands that grow businesses

major value drivers of the company. Marketing has long been the fuel powering successful brands ...

Pelham Bell Pottinger appoints two directors

Phoebe Vela, who joins from The Spectator as head of marketing and comms at the agency. James ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

, and has influenced many designers over the years. Hush Puppies EMEA marketing manager Julie Bradley ...

Brand barometer: Carbonated drinks, which one is most prominent online?

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Marketing Guru on... keeping ahead of the youngsters

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says...'s why you see older marketing people, deaf to instinct, insistent that they first see the data. At a ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer...." He revealed that the brand is set to increase its UK annual marketing budget by 15% year-on-year ...

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