Cannes Lions recognises PR
21 Nov 2008
the new PR category. He said: 'This recognises that there is a lot of money invested by the marketing ...
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Search results for "Marketing"
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Jobs | Agency Showcase | Ad creativeThe Week
20 Feb 2009
regional PR and marketing teams. - DHL Express has held a pitch for consumer and corporate PR support ...
Profile: Donna Imperato - Straight-talking and self-aware
24 Oct 2008
opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from ...
Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
risk becomes a challenge, as pros really can t avoid the massive marketing potential of the rapidly ...
VSS report lauds PR
09 Aug 2007 | by Hamilton Nolan
marketing dollars move to less traditional venues. Total spending on communications grew nearly 7% to ...
'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
to invest their marketing dollars. The lesson of [Don] Imus is that advertisers make the ...
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
buzz, e-mail marketing, and American Idol . We used to have a shotgun approach to marketing tea ...
Big Daddy rally boosts image
18 Jun 2007 | by Irene Chang
marketing and purchasing for Dreamland Holding Co. Strategy Dreamland Bar-B-Que worked with Sullivan-St ...
As the Internet grows, so do the possibilities for PR
24 May 2007
. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ...
Time to merge online, offline efforts
21 May 2007 | by Michael Ferranti and Chris Rosica
Traditional marketing is being challenged by media changes, including broadcast, print, and the...The efficacy of the Internet provides good reason for companies to re-evaluate their marketing ...
