Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
5.7% a year. It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is ...
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Jobs | Agency Showcase | Ad creativeBarclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
, consumer marketing director at Barclaycard, said the launch will further the brand s reputation as an ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by.... Keith Weed, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a ...
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
, rather than the car. Toyota is planning to bring its UK marketing into line with its 'Always a ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
2011 and April 2012. Ignore the new visual economy at your peril. Nicola Clark is Marketing's head ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
summer - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and...agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
, Ipsos Marketing....White space is the marketing term for unmet needs. White space is the place where business grows ...
