Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
helps pay for. However, a lack of understanding among consumers could hold back the digital marketing ...
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Jobs | Agency Showcase | Ad creativeUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by.... Keith Weed, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
, rather than the car. Toyota is planning to bring its UK marketing into line with its 'Always a ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
, chief marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...
Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
: Nicole Eagan, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
ahead of the curve. Everyone in the marketing game now has to be more open-minded in order to survive ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for..., Jaguar kicked off a global marketing push, by its creative agency Spark44, introducing its new "alive ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
, chief executive of TBG Digital, told Marketing at the time : "No one has worked out the value of a ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as...For someone five months into a new role, with the task of aligning the marketing of some of the ...
