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FunkySexyCool brings more romance to America's youth

18 Jan 2008 | by Aarti Shah

are often too intimidating, noted Russell Craig, FSC s VP of marketing. We believe there is a need ...

Home Depot launches social-media initiative

07 Dec 2007 | by Irene Chang

unique level of insight that helps marry marketing and customer service internally. ...

Dell to form agency with WPP

05 Dec 2007 | by Keith O'Brien

marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4.5...marketing communications function under one profit and loss statement. WPP and Dell will create one agency ...

NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

them as advocates. The result was an initiative directing the company s marketing and HR departments to ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

adopting in marketing its Halloween-themed goodies. At the beginning of the year, Mars, along with other ...

McDonald's looks internally for brand ambassadors

22 Oct 2007 | by Michael Bush

When PRWeek features editor Erica Iacono and I met with a few of McDonald s top marketing and ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ...

Quality control

22 Oct 2007 | by Michael Bush

McDonald s US marketing. It always has been, but going by what we re hearing from consumers, awareness is ...

Trendspotting keeps firms ahead of the pack

18 Oct 2007 | by Tonya Garcia

Winskie, PN s chief client officer and leader of its consumer marketing discipline. This is our belief in ...

Opinion-focused sites offer relevant marketing insight

15 Oct 2007 | by Aarti Shah

There are blogs that have evolved into sophisticated media outlets that many companies pay attention to. But user-generated opinion content, once fragmented and hard to track, may be the next frontier for PR monitoring.

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