Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
communities through media outreach and in-store events. Serta director of marketing Kelly Rampson said the ...
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Jobs | Agency Showcase | Ad creativeGreen actions speak louder than words
25 Jan 2008 | by Aarti Shah
CES highlights public demands for a concerted power-saving campaign over marketing flair....digital marketing and strategy agency, says that Philips EcoTV was both the media s and consumers ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
marketing, and just plain old good will have become a societal standard and a corporate necessity. Perhaps ...
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
by many to be the first cause-related marketing program. Many companies have since followed suit ...
Brad Pitt's non-profit taps BMF for Ninth Ward initiative
15 Oct 2007 | by Irene Chang
NEW ORLEANS: Marketing and PR Firm Beuerman Miller Fitzgerald announced the signing of new client
Power List sets benchmark for an evolving PR industry
15 Oct 2007 | by Julia Hood
dynamic areas of the business - cause marketing. And someone like Jason Wright of Merrill Lynch, who is ...
Pink can put positive spin on companies' cause marketing
03 Oct 2007 | by Irene Chang
corporations that initiate cause marketing programs to help spread the word about the disease through messages ...
Communicating inclusiveness adds internal, external value
03 Oct 2007 | by Erica Iacono
are always top of mind for any company. Communications and marketing professionals recognize the ...
Nonprofits turning to new-media model
02 Oct 2007 | by Michael Bush
, social-media sites, podcasts, and more recently, Facebook. Howard White, director of marketing and ...
