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Markey calls for more commitment to 'green'

marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing for ...

Latest toy recall spurs TIA outreach initiative

Julie Livingston, senior director of marketing communications at TIA, said the goal of the ...

Aon selects GolinHarris as AOR

Phil Clement, global chief marketing and communications officer at Aon Corporation, said the ...

InfoUSA hires Sloane, battles bad press

marketing materials intended to reach older customers. Ultimately, we re going to support infoUSA s ...

Mobile content movement is inevitable

get mobile. Michael Brewer is EVP of the consumer marketing practice at Brodeur. ...

Mattel faces crisis without playing games

right now, states Brenda Andolina, director of PR and brand marketing, Fisher-Price. There is a lot of ...

Bottled water industry efforts counter criticism

thoughts out and tell consumers what we re doing. According to the Beverage Marketing Corp., Americans ...

'Simpsons' stunt crosses religious line

Hollywood marketing machine. So when the promoters of the upcoming The Simpsons Movie decided last week ...

Cycling tackles doping problems head-on

World Series. But Bill Bergofin, Versus SVP of marketing, says the network s communication strategy ...

Recent tragedy should spur new WWE script

The WWE marketing and entertainment departments displayed foolishness with a recent fictitious

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