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Restaurants spur PR with a round of sampling

28 May 2008 | by Kimberly Maul

its PR team. "Sampling we have done as part of our marketing program for a number of years," Passe ...

NuStep success story helps build business leads at expo

23 Oct 2007 | by Randi Schmelzer

rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and

Steady comms guides merger

15 Oct 2007 | by Craig McGuire

coordinate while they did their due diligence, says Anita Liskey, MD of corporate marketing and ...

United message buoys Divided We Fail

24 Sep 2007 | by Tonya Garcia

public policy, BRT Marketing Services Agencies: Fleishman-Hillard for the AARP ...

Fashion world increasingly has designs on blog coverage

06 Sep 2007 | by Irene Chang

designers into their marketing agendas. Fashion Week was largely attended by buyers for major stores, the ...

Bloomberg announces global tourism initiative

30 Aug 2007 | by Alexandra Bruell

NEW YORK: Mayor Mike Bloomberg, working with New York City's official marketing and tourism...Just Ask the Locals, a first-time five-borough marketing and advertising campaign aimed at ...

Secret's dance contest moves women to display confidence

30 Aug 2007 | by Randi Schmelzer

marketing: Advertising Launch: August 23 Budget: Undisclosed ...

Committed to the cause

27 Aug 2007 | by Aarti Shah

marketing effort - it was also a call to reach new audiences and to reignite the cause s vigor. It s a ...

Properties look to differentiate with luxury amenities, tie-ins

22 Aug 2007 | by Irene Chang

past, real-estate marketing language consisted of simple terms like two beds, two baths. But now ...

Maxell touts performance to younger target via X Games

02 Aug 2007 | by Irene Chang

Idea: Our message is simply product performance, said Cheryl Severini, Maxell senior marketing ...

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