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NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

them as advocates. The result was an initiative directing the company s marketing and HR departments to ...

Yoh reaches expert status with media-focused effort

01 Oct 2007 | by Craig McGuire

Lanzalotto, VP of strategy and marketing for Yoh. We used to take pride in the fact that we were the ...

Diverse results

27 Aug 2007 | by Michael Bush

PR talent, adding that as interest in multicultural marketing grows, finding talent has become a bit ...

Agency innovators challenge status quo

27 Aug 2007 | by Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah

evolution focuses on more of a marketing communications picture. Agencies like the Horn Group - that work ...

My giant leap

27 Aug 2007 | by Tanya Lewis

marketing 1986-1987 Monmouth College, sports media relations director GERALD KIMBER WHITE always ...

First impression

27 Aug 2007 | by Erica Iacono

objective, that company may not know if you re applying for a marketing or a PR job. Iacono: Do you ...

Career paths

27 Aug 2007

development, and marketing and promotional strategy development. Supervise and set an example for ...

Agency innovators share their views

27 Aug 2007

, and online marketing communicates with the youth audience in pitch-perfect tone and gives them the ...

Talent Assessment

26 Aug 2007

marketing, positioning, branding, he stresses. Motivating Employees Differentiation is key to landing ...

Time to choose

26 Aug 2007 | by Marc Longpre

, chair of Burson-Marsteller s brand marketing practice, points out that the great thing about ...

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