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Cuervo channels soccer to reach Mexican Americans

07 Feb 2008 | by Tony Garcia

in the effort s marketing materials. For the Mexican-American consumer, the soccer team is a ...

Target to reconsider media policies

31 Jan 2008 | by Keith O'Brien

statement released to a youth marketing blog that called a recent advertisement, featuring a young model ...

The Onion launches election Web site

22 Jan 2008 | by Alexandra Bruell

marketing, which kept the plot to a minimum and resulted in a much anticipated premier. EBay CEO, Meg ...

Trio of nonprofits unite to laud charitable donations

23 Nov 2007 | by Ted McKenna

areas to encourage posting of banner ads for the campaign or other promotion. Marketing also includes a ...

TIA wages aggressive initiative on toy safety

22 Nov 2007 | by Michael Bush

Julie Livingston, senior director of marketing communications at the TIA, said the association has ...

PR pros tout 'Tappening' initiative

19 Nov 2007 | by Aarti Shah

short-lede consumer, business, and marketing publications. The next phase of media outreach will target radio ...

Komen launches African-American outreach program

14 Nov 2007 | by Marc Longpre

Weber Shandwick is Komen s AOR, and Katrina McGhee, VP of marketing for Komen said the nonprofit ...

NBC Universal breaks ground in Green Week

13 Nov 2007 | by Hamilton Nolan

, and marketing and PR tactics for their pieces of the Green is Universal pie. The scope of the ...

A response that rises above the pack

29 Oct 2007 | by David Ward

When Whirlpool s director of marketing and PR Audrey Reed-Granger was asked to set up the process ...

NuStep success story helps build business leads at expo

23 Oct 2007 | by Randi Schmelzer

rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and

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