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CDC selects Ogilvy for $3.3m task targeting America's youth

19 Oct 2007 | by Marc Longpre

and group director of social marketing at Ogilvy in Washington. Constella Group, a health services ...

Outlets up focus on gay, lesbian travelers

15 Oct 2007 | by David Ward

Marketing Corporation and author of the upcoming book, Gay and Lesbian Tourism: The Essential Guide for ...

Atlanta: The star of the Southeast

08 Oct 2007 | by Hamilton Nolan

because of its expertise in the sector, particularly in African-American marketing. Ernest says his agency ...

New Nielsen Web site eyes young consumers

24 Sep 2007 | by Aarti Shah

include blogger relations, social media networking, viral marketing, and trade press outreach. Nielsen is ...

After50 to target boomers

14 Sep 2007 | by Tonya Garcia

NOVI, MI: A new full-service PR firm, After50 Marketing, has launched with the expressed purpose of...After50 is the sister company to Marketing Renovations, a marketing strategy, design, and PR firm ...

Food bloggers growing as valuable, influential resource

06 Sep 2007 | by Michael Bush

, and we can t leave them out of the [marketing] mix, she says. John Bell, MD of the global 360 ...

TJ Maxx raises poverty awareness in back-to-school campaign

25 Jul 2007 | by Aarti Shah

FRAMINGHAM, MA: TJ Maxx is working with Save the Children for a back-to-school marketing promotion

Food giants agree to alter marketing efforts to kids

23 Jul 2007 | by Marc Longpre

WASHINGTON: News last week that many prominent companies agreed to set basic nutrition standards for foods they advertise to kids could lead to modified youth-market PR outreach.

Hughes tackles a shaky image

23 Jul 2007 | by Ted McKenna

themselves what America is like. McKenna: It seems like viral marketing, where people go back and tell ...

Cocktails by Jenn positions its drinks as party accessory

19 Jul 2007 | by Irene Chang

, said Lori Logan, marketing manager for Barton Brands, which owns Cocktails by Jenn. IDEA: With the ...

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