McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
When PRWeek features editor Erica Iacono and I met with a few of McDonald s top marketing and ...
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Search results for "Marketing"
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Jobs | Agency Showcase | Ad creativeNexCen appoints Ogilvy for multiple comms tasks
17 Jan 2008 | by Michael Bush
Jenn Johnston, SVP of brand marketing at NexCen, said on the brand side Ogilvy will be tasked with ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ...
Wrigley touts gum
27 Sep 2007 | by Marc Longpre
Wrigley, said Brian Wright, director of marketing and communications for Wrigley. We have been, as a ...
Effort seeks to implement social Web 'bill of rights'
20 Sep 2007 | by Aarti Shah
marketing at Plaxo, who is helping to promote the initiative. Plaxo s PR agency, Breakaway Communications ...
Cigarette book finds 'Daily Show' fit
19 Sep 2007 | by David Ward
everything from government policy to the evolution of marketing in the US. The Daily Show has become a ...
Assist-2-Sell nears AOR pick
06 Sep 2007 | by By Michael Bush
finalists within the next few weeks. Martin said this sizeable boost in PR and marketing activity is a ...
Playtex introduces 'Girl Talk'
30 Aug 2007 | by Marc Longpre
marketing. We have done a lot of research over the past couple years, said Seawright. We really wanted ...
PR ideal for Web 2.0
28 Aug 2007 | by Brad McCormick
PR ahead of advertising and marketing as the ideal industry to leverage Web 2.0 technologies. Why? At ...
Agency innovators challenge status quo
27 Aug 2007 | by Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah
evolution focuses on more of a marketing communications picture. Agencies like the Horn Group - that work ...
