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DLG to build on core remit

follow data giant Experian and others that have also become data marketing consultants. We will ...

DMA tracks mobile marketing's progress

The Direct Marketing Association has made a move to put mobile marketing on the map with its Mobile...The report, put out by the DMA Mobile Marketing Council, showed that SMS was the dominant mobile ...

DMA includes 'green' award

The Direct Marketing Association unveiled a new Green Initiative category as it announced finalists...judging and head of marketing at Disney Destinations International, explained why the DMA created this ...

IDM summit targets ethnicity

The next Institute of Direct Marketing Data Council summit will focus on the thorny issue of

Back to basics

Email has been around too long for businesses using it as a marketing tool not to get it right. It...policy, all these years after personal email became a standard part of marketing and modern life ...

Bad search strategies are costing business

realised that a balanced paid and natural search strategy can drive down the cost of a search marketing ...

Social sites show potential

, and Google s Orkut have signed up. The marketing opportunity for social networking is immense ...

Creative Masterclass on... Automotive direct mail

to do a pack made completely of aluminium and etched glass. To be honest, car marketing offers some ...

Tangled in the net while shopping

indifferent and the incompetent of direct marketing on the web. Take one recent experience. Having ...

Case Study - Littlewoods

for marketing purposes when transacting with a company, and the potential mailable universe was ...

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