Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media
10 Dec 2009 | by Noelle McElhatton
"totally original" and "a step-change for direct marketing in the digital age". The prize capped a night ...
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Search results for "Marketing"
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Jobs | Agency Showcase | Ad creativeGuardian axes head of data marketing role
11 Dec 2009 | by Noelle McElhatton
LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently...Guardian spokesperson told Marketing Direct. Paidcontent.org, the website owned by GN M, yesterday ...
ANALYSIS - Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
. Yet according to Chris Hare, client services director at direct marketing agency Gyro:HSR , which ...
Rapp scoops Marketing's 'direct agency of the year' accolade
08 Dec 2009 | by Noelle McElhatton
LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying the...multi-year effort to re-orient the business toward the future," Marketing's Agency of the Year' judging ...
Philips turns to email to promote 'sensual massager'
08 Dec 2009 | by Noelle McElhatton
LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual
Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie
08 Dec 2009 | by Daniel Farey-Jones, Brand Republic
produce the ad, with which the company will ramp up its marketing presence having launched in the UK in ...
CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications
08 Dec 2009 | by Simon S Kershaw
. Which is fine. You might argue that an offer with mass appeal demands a mass marketing approach. I ...
Iris appoints Poynter as UK MD of Iris Digital
03 Dec 2009 | by James Quilter, Brand Republic
he led the HP business as well as running the marketing team. Ian Millner, co-founder and CEO of ...
BMW UK calls a pitch for its DM and ad account
03 Dec 2009 | by Matt Williams, campaignlive.co.uk
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....is thought to want a more streamlined approach to its marketing efforts, with greater consistency ...
American Express to follow Tesco model and sell customer insight from its database
01 Dec 2009 | by Noelle McElhatton
data to develop specific customer segment information for brands to help customise their marketing ...
