Consumers plan to keep spending on entertainment, study finds
21 Apr 2009 | by Kimberly Maul
, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found
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Jobs | Agency Showcase | Ad creativeSony launches Twitter game for 'Terminator Salvation'
22 Apr 2009 | by Kimberly Maul
," said Sal Ladestro, EVP of marketing for SPRI, in a statement. "We think this is the perfect environment ...
California bank looks locally after breaking with TARP
21 Apr 2009 | by Tonya Garcia
, said Malin Clark, first VP, director of products and marketing for the bank. We're shifting the message ...
Wicked Fashions skates to back-to-school promotions
14 Apr 2009 | by Alexandra Bruell
David Strumeier, SVP of marketing, licensing, and new business development at Wicked. We decided to ...
Candie's banks on Britney Spears' comeback for new campaign
08 Apr 2009 | by Alexandra Bruell
multifaceted marketing campaign starring Britney Spears.
Panasonic's effort aims to mass market Toughbook
03 Apr 2009 | by Aarti Shah
, said Marca Armstrong, director of marketing for Panasonic Computer Solutions Company. This idea of ...
eHarmony's gay dating site takes company into unfamiliar market
03 Apr 2009 | by Kimberly Maul
foundation, must "make a good faith commitment to advertise and/or employ public relations and/or marketing ...
Special Olympics kicks off events for awareness initiative
02 Apr 2009 | by Beth Krietsch
marketing and awareness for the organization, which is working on the effort internally. But the ...
Wristbands garner skin cancer awareness
31 Mar 2009
marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore the ...
FT Search plans outreach around search tool launch
31 Mar 2009 | by Frank Washkuch
, marketing, and branding trade publications, she said. FT initially targeted technology outlets to gain ...
