Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a ...
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Jobs | Agency Showcase | Ad creativeUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by.... Keith Weed, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
close to a decision. Di Como said at the time of calling the review: "Our new marketing strategy ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
marketing push at the start of the year with a TV ad and social media campaign to get couples "in-sync ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the.... The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful ...
Troubled drugs giant AstraZeneca calls in dual agency support
15 May 2012 | by Hannah Crown and John Owens
AstraZeneca s UK marketing operation is unclear. The whole exercise could be redundant. AstraZeneca would ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk ...
