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Barclaycard returns to TV for PayTag campaign

, consumer marketing director at Barclaycard, said the launch will further the brand s reputation as an ...

Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and...agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...

Zurich calls £100m global ad review

, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won the ...

Helen Edwards: Why borderline decisions can make or break a brand

all the fabulous spoils that go with it? Helen Edwards has a PhD in marketing, an MBA from London ...

James Murray resigns from Fleishman-Hillard

banking division s marketing and comms function at RBS and the corporate comms team. The news comes after ...

Brand barometer: Car insurers, which one is most prominent online?

audience segmentation of interest is defined in conjunction with Marketing (two weeks before the ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate ...

PAA lands Investec private banking account

with a direct marketing agency in the past. PAA will be responsible for helping to expand the ...

Direct Line Group recruits former HSBC marketer Evans

operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile ...

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