The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
experiential marketing involved. '(Brands have) become a lot more focused on creating a rich experience ...
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Jobs | Agency Showcase | Ad creativeNBA gets serious about cracking UK
25 May 2012 | by John Reynolds
summer - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
marketing? Working out what the consumer wants, then giving it to them. What would you be if you ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
marketing messages, and the tendency for customers to trust each other more than brands, has resulted in a ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
interim marketing director who has held roles at Dairy Crest, Vodafone and Friends Provident, says the ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
marketing it is the degree of intimacy involved. For all but the most ethereal of categories, consumption ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
define marketing? Fast-paced, ever-changing and exciting. What advice would you give someone ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful ...
