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Ogilvy renews multimillion-dollar heart health campaign

21 Jul 2008 | by Jaimy Lee

communications support, according to Jennifer Wayman, EVP of Ogilvy's social marketing practice. The contracts ...

Gore spearheads message for Alliance for Climate Protection

21 Jul 2008 | by Ted McKenna

today becomes a focal point and a rallying call for the marketing and public relations promotional ...

Fox, MLB, and New York come together to promote All-Star game

18 Jul 2008 | by Kimberly Maul

's marketing, tourism and partnership organization; and the Mayor's Office and City of New York. Fox Sports ...

Omnicom Group opens all-women consultancy

17 Jul 2008 | by Nicole Zerillo

leaders across each marketing discipline, including Marian Salzman , Porter Novelli (PN) CMO; Julie ...

'The Dark Knight' infiltrates Internet as film release creeps closer

17 Jul 2008 | by Kimberly Maul

The Dark Knight comes out on July 18 and the viral marketing campaign for the film, starring

P&G's global marketing officer steps down

16 Jul 2008 | by Nicole Zerillo

CINCINNATI: Procter & Gamble's global marketing officer, James Stengel, plans to retire August 1..."Jim Stengel has reinvigorated P G's marketing function and strengthened P G's capability as ...

Soury Communications behind effort to free Tankleff

15 Jan 2008 | by Hamilton Nolan

marketing awareness effort to get Marty out of prison, Soury said. He focused his outreach work not only ...

CDC selects Ogilvy for $3.3m task targeting America's youth

19 Oct 2007 | by Marc Longpre

and group director of social marketing at Ogilvy in Washington. Constella Group, a health services ...

Effective cause-related efforts engage consumers and staff

18 Oct 2007 | by Erica Iacono

by many to be the first cause-related marketing program. Many companies have since followed suit ...

Opinion-focused sites offer relevant marketing insight

15 Oct 2007 | by Aarti Shah

There are blogs that have evolved into sophisticated media outlets that many companies pay attention to. But user-generated opinion content, once fragmented and hard to track, may be the next frontier for PR monitoring.

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