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Consumers plan to keep spending on entertainment, study finds

21 Apr 2009 | by Kimberly Maul

, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found

Wicked Fashions skates to back-to-school promotions

14 Apr 2009 | by Alexandra Bruell

David Strumeier, SVP of marketing, licensing, and new business development at Wicked. We decided to ...

Diesel launches largest store with recession-minded initiative

19 Feb 2009 | by Alexandra Bruell

. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign...value of PR and marketing and has increased its spend. In a time of economic difficulty, Renzo ...

McCafe makes Fashion Week debut

12 Feb 2009 | by Alexandra Bruell

, senior manager of US media relations at McDonald's. Sofia Therios, director of US marketing at McDonald ...

Mattel hopes Barbie's 50th resonates with three generations

05 Feb 2009 | by Alexandra Bruell

EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol.... Partners marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and ...

AT&T partners with Lil' Wayne for social media outreach

30 Jan 2009 | by Kimberly Maul

Mimi Chan, director of national marketing for AT T. "We want to resonate with them, so they know we ...

Teen Vogue to open holiday "Haute Spot"

07 Nov 2008 | by Alexandra Bruell

marketing at the magazine. She added that the concept, a departure from the typical teen magazine mall ...

Fleishman acquires Paul Wilmot Comms

10 Sep 2008 | by Alexandra Bruell

added that Paul [Wilmot's] history in entertainment and PWC's experience in consumer luxury marketing ...

Wicked Fashions increases efforts for back-to-school

05 Sep 2008 | by Alexandra Bruell

wardrobe placement and media efforts. David Strumeier, SVP of marketing, licensing, and new business ...

Ledger death clouds 'Knight' marketing

30 Jan 2008 | by Douglas Quenqua

Heath Ledger s face has dominated the marketing campaign for The Dark Knight since its summer ...

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