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Candie's banks on Britney Spears' comeback for new campaign

multifaceted marketing campaign starring Britney Spears.

Reebok hopes to inspire with new Cirque du Soleil workout

CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product...working with M C Saatchi Sport and Entertainment, and LaForce Stevens on the initiative. Marketing ...

Wal-Mart set to woo 'Twilight' fans

BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular

Mattel hopes Barbie's 50th resonates with three generations

EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol.... Partners marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and ...

Whirlpool awards brand portfolio to Peppercom

the combined marketing budget. We were looking for synergies in the last quarter of 2008, she ...

Reebok opens pop-up on Bowery

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Teen Vogue to open holiday "Haute Spot"

marketing at the magazine. She added that the concept, a departure from the typical teen magazine mall ...

Starbucks focuses on community with (RED)

traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a ...

Companies highlight value-based offerings during financial turmoil

's restaurants are also running a new ad campaign that asks Who's Bailing You Out? Chief marketing and ...

P&G's Tide and Downy work the runway

interactive component, and is part of a $60 million marketing effort - a $10 million investment in PR - to.... The overall marketing effort to align the fabric care brands with fashion began in September, but the ...

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