Companies eye Hispanic market with holiday-season campaigns
09 Dec 2008 | by Kimberly Maul
will drive loyalty, said Sonia Sroka, VP of Hispanic marketing at Porter Novelli. Companies can then ...
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Search results for "Marketing"
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Jobs | Agency Showcase | Ad creativeUSA Network launches 'Characters Unite' tolerance effort
22 Jan 2009 | by Kimberly Maul
'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...
FDA suspends work with pair of agencies
03 Oct 2008 | by Jaimy Lee
with Qorvis, with which it has had a joint marketing agreement since 2006. Don Goldberg, a partner at ...
General Mills partners with Univision to reach Latina moms
01 Oct 2008 | by Kimberly Maul
the latest phase of its multi-brand Hispanic marketing initiative, "Qué Rica Vida" ("What a Good Life")....'s outreach is a combination of grassroots marketing, a sweepstakes, and traditional, local and national media ...
Family Violence Prevention Fund kicks off social media campaign
22 Sep 2008 | by Jaimy Lee
violence, and send a Respect text message to friends and family. The Kansas City, MO-based marketing ...
SEC's recommendation impacts PR newswires
06 Aug 2008
marketing at Business Wire. "I don't think [the SEC] is looking at one area. We really need to fully ...
National Guard to recruit a 'Rock Star' image at events
10 Jul 2008 | by Ted McKenna
WASHINGTON: In August, the US Army National Guard will launch a mobile marketing campaign...Developed and executed by RedPeg Marketing on behalf of prime contractor Docupak, the "Rock Star ...
US Mint taps Golin for presidential coin outreach
06 Jun 2008 | by Frank Washkuch
agency Campbell-Ewald and marketing organization Momentum Worldwide are working with Golin on the ...
USDA spurs firms to use food pyramid in promos
18 Apr 2008 | by Ted McKenna
marketing professor currently on leave of absence from Cornell University. The food pyramid was updated in ...
Burson clients unaffected by Penn articles
16 Apr 2008 | by Ted McKenna
day-to-day relationship with them as our PR agency of record, says Mike Callaghan, VP of strategic marketing ...
