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Internet's role in financial disclosure debated

Michael Lissauer, BW s EVP of marketing and business strategy. Their concern was that someone would get ...

Newswires strive to bolster releases

marketing for StrutYourHut.com , a real-estate listing service that allows buyers and sellers to post ...

Cone survey finds consumers have growing interest in CSR efforts

BOSTON: The public's embrace of cause marketing and CSR efforts continues to expand, making them an

Social network platforms prime for thought leadership

, too, does its use within the marketing mix....deliver the whole story to better distribute that message. Because of the changing nature of marketing ...

The fast track to being taken seriously

Marketing. Just ask them the kinds of stories they look for. In Harris experience, reporters like to ...

A fresh perspective

a new way, says Cinco Calfee, senior manager of strategic marketing at Samsung Telecommunications ...

Employee marketing engages staff

Savvy employers invest in employee marketing - not just because they want happy employees, but...have a formal employee marketing program? Is a portion of my company s marketing budget allocated to ...

Building knowledge, trust are key to C-suite access

PR discipline. Whether a client s communications director reports to the marketing manager or ...

Avoid ethical issues by simply asking your audience for input

Product Company X or Destination Y, colluding to foist marketing messages on the hapless public. That is ...

Self-employment spurs broadening interest

business owners. We re taking more consumer angles in marketing to this group, she says. In many ways ...

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