Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
close to a decision. Di Como said at the time of calling the review: "Our new marketing strategy ...
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Search results for "Marketing"
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Jobs | Agency Showcase | Ad creativeCadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
5.7% a year. It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
audience segmentation of interest is defined in conjunction with Marketing (two weeks before the ...
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
considering "marketing bans" and the impact of marketing, particularly among children and young people ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian...Mooney, vice-president marketing for the UK, who joined Tata in September, has been appointed to ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
marketing? Working out what the consumer wants, then giving it to them. What would you be if you ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
. Patrick Venning, marketing director at Pernod Ricard UK, said the Malibutique pop-up last year was a "huge ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms....Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that...mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...
