Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
audience segmentation of interest is defined in conjunction with Marketing (two weeks before the ...
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Jobs | Agency Showcase | Ad creativeCo-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
MasterCard and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....first major European marketing push last month, which included a TV and digital marketing campaign ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media...The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand...Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ...
Clinton-owned Birthdays brand to disappear from high street
17 May 2012 | by Matthew Chapman
marketing officer at Game, also left as part of sweeping changes to the board. Willson-Rymer, the former ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful ...
