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Total Media lands Random House and Transworld Publishers online accounts

28 May 2012 | by Nick Batten

reach relevant audiences. Barry O'Donovan, marketing director at Random House Children's Publishers ...

National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

marketing campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to ...

Yahoo pulls plug on Livestand after seven months

28 May 2012 | by Sarah Shearman

publishers, the product never rolled out here. Robert Bridge, senior director and head of marketing for ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

, consumer marketing director at Barclaycard, said the launch will further the brand s reputation as an ...

Cadbury takes another pop at popcorn market

28 May 2012 | by John Reynolds

5.7% a year. It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by.... Keith Weed, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back ...

Plusnet airs light-hearted manifesto ad

28 May 2012 | by Sarah Shearman

marketing director at Plusnet, said: "It's key that we demonstrate that a lower price doesn't mean a lower ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

helps pay for. However, a lack of understanding among consumers could hold back the digital marketing ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ...

 

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