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Think BR: Social media matters

. Take the example of an alcohol brand. According to the CAP Code, marketing communications for alcohol ...

Brand Health Check: Fitness First

postponed, and brand values are allowed to drift without thematic marketing communications. The brand ...

Reebok set to relaunch controversial EasyTone shoes range

satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ...

Trading places: this week's people moves

Sky marketer Hannah House as its new head of marketing communications. House joins RSA from her role ...

Are agencies being screwed on fees?

that clients have been doing a lot more of their day-to-day marketing communications in-house. "You ...

B2B: Legrand roadshow is the perfect fit

Source Marketing Communications were chosen to promote a new offer in cable trunking....: Source Marketing Communications Timescale: April-September 2011 Budget: 7,500 Legrand hired Source ...

Yahoo aims for stability with high-level reshuffle

director and head of marketing for the region. Bridge will be in charge of all marketing communications ...

Brands eye a share of booming digital health sector

data to a 'real-life' assessment from a pharmacist. Rebecca Paterson (right), head of marketing ...

Insurer RSA adds Sky marketer amid restructure

Hannah House as its new head of marketing communications....marketing communications, digital, brand development and events across RSA's Affinity, Commercial and ...

Advertising watchdog to investigate Snickers Twitter campaign

tweets that they were marketing communications; and whether the hashtag "#spon" in the final reveal ...

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