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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ...

Who do you think should be crowned Brand of the Year?

21 Oct 2011 | by Simon Kershaw

, it is worth reviewing the past six years' winners to see whether this maxim is borne out. Last ...

BrandMAX preview

12 Sep 2011

' seems to be the best maxim a marketer can follow today. What is your central message to BrandMAX ...

Media Lifeline: Men's mags

29 Oct 2010

mobile formats. Now it announces that it is closing the UK print edition of Maxim. Dennis had ...

Achieving staying power

27 Jul 2010 | by John Reynolds

start a sushi bar and Maxim lend its name to a massage facility behind Euston station' has yet to be ...

Global Power List 2010: C - G

02 Jul 2010

sold his US magazine operation, which published the magazines Blender, Maxim and Stuff, to a private ...

Capello in World Cup defeat as new venture placed on ice

11 May 2010 | by Arif Durrani

the need for discipline and promoted the maxim of doing the right thing. "He wants his players to ...

Moody Britain: Putting Britain back together

27 Oct 2009 | by Nicola Clark

for the country's woes. The maxim that fear of failure is often worse than failure itself rings true ...

Adwatch Review: Sky Arts

13 Oct 2009

shake up the old maxim? And, more importantly, feed the brand? It features Derek Watkins, a trumpet ...

Media Headliner: From niche title to fighting-fit leader of the pack

18 Sep 2009

career at Loaded in its heyday in 1995, then did a stint at GQ and the now-defunct Jack and Maxim before ...

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