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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ...

Who do you think should be crowned Brand of the Year?

, it is worth reviewing the past six years' winners to see whether this maxim is borne out. Last ...

BrandMAX preview

' seems to be the best maxim a marketer can follow today. What is your central message to BrandMAX ...

Achieving staying power

start a sushi bar and Maxim lend its name to a massage facility behind Euston station' has yet to be ...

Moody Britain: Putting Britain back together

for the country's woes. The maxim that fear of failure is often worse than failure itself rings true ...

Adwatch Review: Sky Arts

shake up the old maxim? And, more importantly, feed the brand? It features Derek Watkins, a trumpet ...

Marketing fear: using dread to sell everything from cleaning products to deodorants

LONDON - The oldest marketing maxim might be 'sex sells', but perhaps a more accurate one would be

Should marketers rely on customers for product ideas?

LONDON - The maxim 'the customer is always right' might go some way to explaining why so many

Dennis to close UK edition of Maxim magazine

LONDON - Maxim magazine has been shut down as all staff involved with the brand enter a period of...unclear how much of the magazine's content will continue to be published online. The June issue of Maxim ...

Health titles soar as men's market plummets

Maxim title stemmed its decline up 5.5% period on period at 45,951, however year on year it declined ...

 

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