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Google's tyranny

10 Mar 2009 | by Noelle McElhatton

There is a hackneyed maxim, attributed to the late soap magnate and Unilever founder Lord ...

Proximity London sacked by BBC...and more DM media coverage

10 Dec 2008 | by Noelle McElhatton

this received wisdom. Forget the old maxim that 20% of customers account for 80% of sales, the article ...

Special Report: Classified information

14 Nov 2006

insight, Experian Business Strategies "The geodemographer's maxim of 'You are where you live' definitely ...

Bennetts opts for viral push

08 Nov 2005

www.red lineracer.co.uk. It is supported by banners on the Maxim and Motorcycle News web sites, and has ...

Need To Know: My In-Box

08 Nov 2005 | by Chris Lawson

. This has a fiercely loyal interactive audience and more people read this every month than buy Maxim and ...

Viewpoint: Give people choice in how they receive DM

31 Oct 2004 | by Andrew Johnson, chief executive of Dataforce

maxim 'if you don't understand your customers or your potential customers' needs, any future success ...

HEAD TO HEAD: Direct marketing campaigns developed in-house lack creative clout and originality

24 Jun 2003

results are. Take, for example, the Maxim magazine control pack for its subscription acquisition direct ...

Kerrang! door-drop targets newsagents

24 Feb 2003 | by PETER CRUSH

Elle, Maxim or Good Food. According to Paula Ronan, managing partner at Angel, agents need convincing ...

AGENCIES: The Pitching Pantomime

30 Sep 2002 | by PETER CRUSH

agency pitch maxim - building relationships by meeting the client face-to-face. It broke every rule in ...

EDITORIAL: Greater innovation and creativity is in demand

20 Mar 2002 | by HOLLY ACLAND, Editor, holly.acland@haynet.com

example, doesn't exactly play into the hands of the list industry. Its maxim is more 'cherish thy customer ...

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