Opinion: Measuring marketing spend
13 Feb 2009 | by David Perkins
The maxim that brands who continue to invest in a downturn always fare better once the economy ...
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Search results for "Maxim"
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Jobs | Agency Showcase | Ad creativeGoogle's tyranny
10 Mar 2009 | by Noelle McElhatton
There is a hackneyed maxim, attributed to the late soap magnate and Unilever founder Lord ...
Proximity London sacked by BBC...and more DM media coverage
10 Dec 2008 | by Noelle McElhatton
this received wisdom. Forget the old maxim that 20% of customers account for 80% of sales, the article ...
Desert Island Brands - Pepe Parra
15 Apr 2008
skills will help you to get to grips with life on a desert island? A maxim throughout my whole agency ...
Activ Group opens office in Singapore
05 Sep 2007 | by Robin Hicks
, Maxim and the Daily Telegraph. The Singapore operation will be run by managing director Alex Khan, who ...
SPH taps Wang for Lifestyle 3 division
12 Jan 2007
, which covers the magazines Maxim, Torque, Men’s Health and First.
Private View: Bill Venn, executive creative director, Cathay Pacific Central Team, McCann-Erickson Hong Kong
13 Aug 2004
'Does it work with the sound off?' A maxim that I've always thought was handy to utilise when asked
Platform: Being cruel to be kind can increase profits - If you want to achieve effective internal communications you can’t always afford to be Mr Nice Guy, says Alan Riley
11 Sep 1998 | by ALAN RILEY
total non-starters. Alan Riley is a founder partner of the Maxim Partnership. ...
