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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ...

Should marketers rely on customers for product ideas?

LONDON - The maxim 'the customer is always right' might go some way to explaining why so many

Mark Ritson on Branding: Premier gets out of a jam

and have a fantastic business. But it's 2008 and the maxim of 'don't be caught in the middle' applies ...

Café de Coral raises bar in birthday ads

restaurants in Hong Kong, Caf de Coral is well ahead of direct competitors Fairwood (88 outlets) and Maxim s ...

The ad I wish I'd done

of Abbott's pen and would I'm sure have agreed with the maxim. Write less, say more. Oh, and I ...

GBK appoints Cocktail to raise brand awareness

105.4 with The Evening Standard, and Maxim with Burton. ...

Spoof or spite?

Garrison Keillor gently intones the Honda maxim of technology, making things better . As Asimo climbs the ...

Fairwood taps WE in brand challenge

incumbent Interface, a DraftFCB subsidiary. Fairwood is battling rising competition from Maxim s MX, which ...

DraftFCB secures Maxim’s account

business Maxim's MX....DraftFCB was appointed following a competitive review consisting of two other agencies. Maxim s MX ...

KFC unveils 'astro-vertisement' to promote rebranding

enter the space ads race. In April, Dennis Publishing's men's monthly magazine Maxim celebrated its 100 ...

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